Archive for Branding





Conversation goes like this…
Us: - There is a hotel, that honestly calls itself MODERN BOHEMIAN and is truly involved socially and got a great blog
You: – Bullshit! Its just marketing and im sure their facebook page is just spam spam spam
YOU ARE WRONG!
Ace Hotel is fucking great (we didnt get any money to write this… but that would be kind-of-very-nice LOL), amazing interior design, great concept and honest & authentic social branding! Just check their great blog, did you see any “corporate” post about the Pussy Riot Incident? They wrote about it, that and much more!
We are really HAPPY to see truly authentic branding and such social involvement, so cool!!
El dialogo va más o menos así…
Nosotros: - Hay un hotel que honestamente se califica como MODERNO BOHEMIO, estan bastante involucrados socialmente y además tienen un blog de PM
Tú:- Yunamierda! Es solo marketing y seguro que su facebook page es basura y más basura
YOU ARE WRONG!
Ace Hotel es cojonudamente genial (y eso que no nos pagaron nada… pero estaría bien LOL), fantástico diseño de interiores, gran concepto y un social branding honesto y autentico! Solo mirate su blog, habías visto algún post “corporativo” sobre el incidente de Pussy Riot? Pues ellos lo escribieron, eso y mucho más!
Estamos realmente contentos de ver marcas autenticas y con involucración social, so cool!!
17 August 2012 > 15:17 / Filed under Branding, Hotel Branding, Hotel Interior Design, Hotel Photography, Identity, Interior Design, Photography, Read, Sleep






Matto Bar & Pizzeria in Shanghai is a great example of masterfully crafted interior design with delicious attention to detail, the project was done by Pure Creative International in HK. We like both interior design and restaurant branding, with special mention to their simple but superior website design and great press resources! As for the food, we haven’t had the opportunity, but “Delicious!” was the word when we asked our friend, CityWeekend Shanghai‘s editor, Geoff Ng.
Matto Bar & Pizzeria en Shanghai es un gran ejemplo de magnifico diseño de interiores con exquisita atención al detalle, el proyecto fue realizado por Pure Creative International en HK. Nos gustan mucho tanto interiorismo como branding del restaurante, con especial mención a su simple pero hermoso y efectiva pàgina web, atención a la sección de prensa. Por lo que respecta a la comida, aún no hemos tenido la oportunidad de ir, pero “Delicious!” fue lo que nos dijo cuando le preguntamos a nuestro amigo Geoff Ng, editor de CityWeekend Shanghai.
17 August 2012 > 08:57 / Filed under Bar Branding, Bar Interior Design, Branding, Drink, Eat, Interior Design, Photography, Restaurant Branding, Restaurant Interior Design, Restaurant Photography




Sweet Boutique bakery, a refined and very clean packaging and branding project by La Tortilleria from Monterrey. The work is from 2008 but feels fresh thanks to its classic lines.
“A little while ago, La Tortillería had the opportunity to work on a really “sweet” project. A gourmet style bakery that created exquisite treats with the finest ingredients and deliciously amazing flavors. For this project, we created the entire brand identity of the boutique, logo, stationery, and the packaging materials. We now have all the evidence ready and would love to share it with you. ”
Sweet Boutique bakery, un refinado y limpio proyecto de packaging y branding by La Tortilleria en Monterrey. El trabajo es de 2008 pero “aún parece fresco” gracias al diseño de lineas clásicas.
17 August 2012 > 01:39 / Filed under Beverage Branding, Beverage Packaging Design, Branding, Drink, Eat, Food Branding, Food Packaging Design, Packaging Design, Retail Branding, Retail Packaging Design



The Cookie Cup is the best coffee related invention since… ever! Brilliant idea by Sardi Innovation.
“Sip the cofee then eat the cup. The cookie cup is made of pastry that is covered with a special icing sugar that works as an insulator making the cup waterproof and sweetening at the same time.
Cookie Cup have colected hundreds of Awards in Ecology, Marketing, Business Strategy and Design sectors.”
La Galleta Taza o Galletaza (festivaaaaal del humor!!) es el mejor invento cafetero desde… siempre! Brillantísima idea de Sardi Innovation. Esperamos poder saborearla pronto en cualquier café de la esquina!
15 August 2012 > 20:46 / Filed under Branding, Coffee Branding, Coffee Packaging Design, Drink, Eat, F&B Innovation, Packaging Design




Super nice beer branding and bottle design project by Jolby for Hopworks both based in Portland.
The custom “Hopworks” lettering is amazing and the brand image super clean, very nice work!
Muy buen proyecto de branding para cerveza y diseño de botella por Jolby para Hopworks ambos de Portland.
La rotulación personalizada de “Hopworks” es brutal y la imagen de marca super limipa, muy buen trabajo!
15 August 2012 > 15:18 / Filed under Beer Branding, Beer Packaging Design, Beverage Branding, Beverage Packaging Design, Branding, Drink, Identity, Packaging Design




Very good brand redesign and repackage student project by Olivia Paden in LA for Dulce México.
Olivia tells us about it:
“ Reimagining the online retailer as they hit shelves with their candies, chamoy powders, and chocolate… while adding intuitive elements such as tequila and tamarind mix, that further embrace the very experimental nature of these classic Mexican treats. Dulce Mexico’s packaging highlights the playful, experimental eating experience of Mexican candy… for an audience that’s more “grown-up.” Through research I found that actually adding the powder-based candies to soda and alcohol was a lesser-advertised part of these nostalgic treats… so the rebrand introduces intuitive elements such as tequila and tamarind mix. The chamoy powder is packaged in a set of four, meant to share… embracing a more social experience of playing with your food.”
We really hope that Dulce México gets as excited as Olivia’s work as we are! Great job!
Muy buen proyecto estudiantil de rediseño de marca y reempaque de Olivia Paden en Los Angeles for Dulce México.
Esperamos que a Dulce México les guste tanto el trabajo de Olivia como a nosotros! Great job!
15 August 2012 > 03:33 / Filed under Branding, Food Branding, Food Packaging Design, Liquor Branding, Liquor Packaging Design, Packaging Design, Retail Branding, Retail Packaging Design




Hazel Wine Bar branding, graphic design, interior design and menu design by Barnickel Design a brand strategy and development agecncy in Brooklyin. We love the neat minimal art deco style.
“Hazel Wine Bar was an idea that two entrepreneurs had for a wine bar / café in Bushwick, Brooklyn. We worked with them to create an identity and branding that would transfer to the interior design of the cafe as a minimal art deco theme.
The identity design for Hazel had to translate into a simple neon sign, stationary system and website, while reinforcing their minimal art-deco them. We combined custom typography with art-deco borders to keep a clean, minimal aesthetic that would be balanced with a warm and inviting feel and texture in the final production.”
Super clean = super beautiful!
Hazel Wine Bar branding, diseño gráfico, interiorismo y diseño de menú por la agencia de branding y desarrollo Barnickel Design en Brooklyin. No gusta muchísimo el estilo art-deco minimialista. Super limpio = super beautiful!
14 August 2012 > 12:45 / Filed under Bar Branding, Branding, Drink, Drink Menu Design, Menu Design





Absolut Vodka did it again (big time) with ABSOLUT LAKRA a collaboration with Oxaca based famous Mexican tattoo artist Dr. Lakra, brutal graphics and design, really amazing work, a piece of art and great branding! The limited edition will be aviable on September 1st (only in México?) and was inspired in the Maya culture’s iconography: Balam, the jaguar; Kukulcan, the snake; and Hurakan (aha!!! now you know!) the god of wind.
ABSOLUT MÉXICO, we fucking love it!
Absolut Vodka lo hizo de nuevo (big time) con ABSOLUT LAKRA una colaboración con el famoso artista tatuador de Oxaca Dr. Lakra, gráficos y diseño brutales, realmente un trabajo magnifico, una pieza de arte y gran branding! La botella de edicion limitada estra disponible a partir del 1 de septiembre (solo en México?) y esta inspirada en la iconografía de la cultura Maya: Balam, el jaguar; Kukulcan, la serpiente; y Hurakan (aha!!! ahora ya sabes de donde viene!!) el diós del viento.
ABSOLUT MÉXICO, we fucking love it!
Grácias a NFGraphics y Young Offenders por el tip!
13 August 2012 > 19:41 / Filed under Advertising, Branding, Drink, Liquor Ads, Liquor Branding, Liquor Packaging Design, Packaging Design, Packaging Photography, Photography, Video





Thanks to the guys at GHOST ARMY we discovered this amazing collection of original Beer Coasters from communist East Germany, über fantastisch retro design, we love it!
Gracias a la gente de GHOST ARMY descubrimos esta magnifica colección de posa vasos para cerveza originales de la comunista Alemania del Este, diseño retro über fantastisch, nos encanta!
13 August 2012 > 16:29 / Filed under Bar Branding, Beer Branding, Branding, Utensils and Glassware






Very extensive ice cream branding project by Landor Associates for Bardot Gourmet Ice Cream, really very impresive and a great new approach to ice cream business.
Extenso proyecto de branding e identidad de Landor Associates for Helados Gourmet Bardot, realmente sorprendente y un gran nuevo enfoque al negocio heladero.
Landor Associates為冰淇淋公司 Bardot Gourmet Ice Cream所設計的品牌形象包裝,別於其他傳統冰淇淋,這創意的設計是否讓你大飽口,眼福?
11 August 2012 > 23:59 / Filed under Branding, Eat, Food Branding, Food Packaging Design, Identity, Packaging Design, Retail Packaging Design