Archive for Liquor Branding
Very good brand redesign and repackage student project by Olivia Paden in LA for Dulce México.
Olivia tells us about it:
“ Reimagining the online retailer as they hit shelves with their candies, chamoy powders, and chocolate… while adding intuitive elements such as tequila and tamarind mix, that further embrace the very experimental nature of these classic Mexican treats. Dulce Mexico’s packaging highlights the playful, experimental eating experience of Mexican candy… for an audience that’s more “grown-up.” Through research I found that actually adding the powder-based candies to soda and alcohol was a lesser-advertised part of these nostalgic treats… so the rebrand introduces intuitive elements such as tequila and tamarind mix. The chamoy powder is packaged in a set of four, meant to share… embracing a more social experience of playing with your food.”
We really hope that Dulce México gets as excited as Olivia’s work as we are! Great job!
Muy buen proyecto estudiantil de rediseño de marca y reempaque de Olivia Paden en Los Angeles for Dulce México.
Esperamos que a Dulce México les guste tanto el trabajo de Olivia como a nosotros! Great job!
Absolut Vodka did it again (big time) with ABSOLUT LAKRA a collaboration with Oxaca based famous Mexican tattoo artist Dr. Lakra, brutal graphics and design, really amazing work, a piece of art and great branding! The limited edition will be aviable on September 1st (only in México?) and was inspired in the Maya culture’s iconography: Balam, the jaguar; Kukulcan, the snake; and Hurakan (aha!!! now you know!) the god of wind.
ABSOLUT MÉXICO, we
fucking love it!
Absolut Vodka lo hizo de nuevo (big time) con ABSOLUT LAKRA una colaboración con el famoso artista tatuador de Oxaca Dr. Lakra, gráficos y diseño brutales, realmente un trabajo magnifico, una pieza de arte y gran branding! La botella de edicion limitada estra disponible a partir del 1 de septiembre (solo en México?) y esta inspirada en la iconografía de la cultura Maya: Balam, el jaguar; Kukulcan, la serpiente; y Hurakan (aha!!! ahora ya sabes de donde viene!!) el diós del viento.
ABSOLUT MÉXICO, we
fucking love it!
Grácias a NFGraphics y Young Offenders por el tip!
La branding agency MASH de Australia re-diseño el packaging para Lobo Apple Cider, un approach muy fresco al negocio licorero-manzanero!
Australian branding agency MASH re-designed the packaging for Lobo Apple Cider, very fresh approach to the apple liquor business!
“ Lobo, Spanish for wolf and a cloudy apple cider from the Adelaide Hills. Mash re-designed the existing Lobo packaging with a completely new approach and new level of sophistication for the apple quaffing connoisseur. Working with LA illustrator Jason Holley, a new cunning wolf character was created. Rough hand painted text you might see on a farm shed forms the logo type in keeping with the hand made approach of this juicy cider.”
Very original vermouth packaging project by Catalan designer Martí Guixé for Morro Fi, an old-fashioned vermouth bar in Barcelona.
Original proyecto de empaque para vermut del diseñador catalán Martí Guixé para Morro Fi, una moderna vermutería a la antigua en Barcelona.
Helm Workshop de Austin TX, hizo un magnifico trabajo artesanal para el art de JackDaniel’s Declaration of Independence Campaign. Muy buen concepto de liquor branding, fantastica artesania y grandes anuncios!
Helm Workshop from Austin TX, beautifly hand crafted the art for the JackDaniel’s Declaration of Independence Campaign. Really good liquor branding project, fantastic craftsmanship and great ads!
“Jack Daniel’s is hand made in America, because that’s how America was made. Workshop took that as a cue when we were hand-picked to work with the iconic brand and Arnold Worldwide, creating the art for the whiskey’s Declaration of Independence Campaign. As you can see in the short documentary they shot of the process (along with local cinematographer Kyle Osburn), we jumped in and got our hands dirty.
We had a blast working on the project, and we’re extremely proud to be part of Jack Daniel’s celebration of craft and independent spirit. The art will be featured in ads, online, and on merchandise and outdoor advertising from Texas to Times Square.”