Archive for Retail Branding
Sweet Boutique bakery, a refined and very clean packaging and branding project by La Tortilleria from Monterrey. The work is from 2008 but feels fresh thanks to its classic lines.
“A little while ago, La Tortillería had the opportunity to work on a really “sweet” project. A gourmet style bakery that created exquisite treats with the finest ingredients and deliciously amazing flavors. For this project, we created the entire brand identity of the boutique, logo, stationery, and the packaging materials. We now have all the evidence ready and would love to share it with you. ”
Sweet Boutique bakery, un refinado y limpio proyecto de packaging y branding by La Tortilleria en Monterrey. El trabajo es de 2008 pero “aún parece fresco” gracias al diseño de lineas clásicas.
17 August 2012 > 01:39 / Filed under Beverage Branding, Beverage Packaging Design, Branding, Drink, Eat, Food Branding, Food Packaging Design, Packaging Design, Retail Branding, Retail Packaging Design
Very good brand redesign and repackage student project by Olivia Paden in LA for Dulce México.
Olivia tells us about it:
“ Reimagining the online retailer as they hit shelves with their candies, chamoy powders, and chocolate… while adding intuitive elements such as tequila and tamarind mix, that further embrace the very experimental nature of these classic Mexican treats. Dulce Mexico’s packaging highlights the playful, experimental eating experience of Mexican candy… for an audience that’s more “grown-up.” Through research I found that actually adding the powder-based candies to soda and alcohol was a lesser-advertised part of these nostalgic treats… so the rebrand introduces intuitive elements such as tequila and tamarind mix. The chamoy powder is packaged in a set of four, meant to share… embracing a more social experience of playing with your food.”
We really hope that Dulce México gets as excited as Olivia’s work as we are! Great job!
Muy buen proyecto estudiantil de rediseño de marca y reempaque de Olivia Paden en Los Angeles for Dulce México.
Esperamos que a Dulce México les guste tanto el trabajo de Olivia como a nosotros! Great job!
15 August 2012 > 03:33 / Filed under Branding, Food Branding, Food Packaging Design, Liquor Branding, Liquor Packaging Design, Packaging Design, Retail Branding, Retail Packaging Design
Tag Collective de NYC fueron los encargados de renovar la identidad y crear un nuevo diseño de interiories para Brooklyn Taco Co., usando sus propias palabras, hicieron un magnifico trabajo comunicando la “autenticidad moderna” de la marca.
Tag Collective from NYC was asked to renew identity and create new interior design for Brooklyn Taco Co., using their own words, they did a great job communicating the brand’s “of modern authenticity”.
“ After successfully growing their business through NYC street markets like Hester St. Fair, Brooklyn Taco owners, Jesse and Erica, decided it was time for their brand to grow. We were tasked to not only create a new graphic identity, but also build out their first permanent taqueria in Essex St. Market.
The identity started with a wordmark that speaks to their craft and references hand painted signage seen throughout Brooklyn, this is paired with a Mexican inspired color palette and patterns. From the groundwork created by the graphic identity, the space took shape incorporating a strong graphic pattern, color palette and typography provided by the brand toolkit.
Brooklyn Tacos identity and space now seamlessly connect and tell a story of modern authenticity.”
8 August 2012 > 18:53 / Filed under Branding, Design, Eat, Food Branding, Identity, Interior Design, Menu Design, Restaurant Interior Design, Restaurant Menu Design, Retail Branding, Retail Interior Design
Very nice work of Art Direction, Graphic Design and Packaging for Local Tea Shop in Barcelona by Greek studio Big Horror.
Super clean = super beautiful!
Un muy buen trabaho de Dirección Artistica, Diseño Gráfico y Empaque para Local Tea Shop en Barcelona por el estudio griego Big Horror.
Super limpio = super beautiful!
7 August 2012 > 13:54 / Filed under Branding, Design, Drink, Identity, Packaging Design, Packaging Photography, Retail Branding, Retail Packaging Design, Tea Packaging Design
Great branding project by Anagrama for Bermellón, a Mexican candy confectionery shop. In their own words:
“México is a country widely recognized for its spicy culinary culture. Those who know little about our country, are amazed to find out that besides spicy dishes all types of candy are also infused with these flavors.
Bermellon is a Mexican hot candy confectionery shop, whose products are very popular in the country. The company’s main objective is to claim these types of traditional treats found on Mexican streets and markets.
The brand’s greatest success consists in taking these traditional flavored products to a premium buying experience through their packaging, excellent raw materials usage and hand-crafted cooking techniques.
Our proposal reflects sophistication values that the brand promotes using an elegant typographic palette and a logotype with allusion to a family’s monogram. The selected vivid colors constantly remind us about the product’s extreme acid and spicy flavors.”
¡Muy bueno si señor!
Fantástico proyecto de Anagrama para Bermellón, una tienda de repostería de dulces picantes Mexicanos. En sus propias palabras:
“ México es un país ampliamente reconocido por su cultura culinaria picante. Los que pocos conocen a nuestro país, se sorprenden al enterarse que ademas de los platillos picantes, existen todo tipo de dulces que resaltan estos sabores.
Bermellón es una repostería de dulces picantes Mexicanos, un estilo de postres muy popular en el país. El objetivo principal del negocio es rescatar este tipo de dulces tradicionales que en México se pueden encontrar en las calles y mercados.
El gran acierto de la estrategia de marca, es llevar estos productos con sabores tradicionales a una experiencia de consumo premium a través de sus empaques, utilizando excelente materia prima y técnicas de cocina artesanal.
Nuestra propuesta refleja el valor de sofisticación que le marca promueve, con una paleta tipográfica elegante y un logotipo que hace alusión a un monograma familiar. Los colores seleccionados son muy vividos recordando los sabores ácidos y picantes de los dulces.”
¡Muy bueno si señor!
20 July 2012 > 04:26 / Filed under Branding, Food Packaging Design, Packaging Design, Packaging Photography, Photography, Retail Branding, Takeaway Packaging Design
Excellent work of brand, identity, packaging, website and retail store for Laughing Man by Established NYC.
Excelente trabajo de brand, identity, packaging, website y retail store para Laughing Man by Established NYC.
17 February 2012 > 12:23 / Filed under Branding, Drink, Interior Design, Packaging Design, Retail Branding, Retail Interior Design, Takeaway Packaging Design
