Archive for Identity
Conversation goes like this…
Us: - There is a hotel, that honestly calls itself MODERN BOHEMIAN and is truly involved socially and got a great blog
You: – Bullshit! Its just marketing and im sure their facebook page is just spam spam spam
YOU ARE WRONG!
Ace Hotel is fucking great (we didnt get any money to write this… but that would be kind-of-very-nice LOL), amazing interior design, great concept and honest & authentic social branding! Just check their great blog, did you see any “corporate” post about the Pussy Riot Incident? They wrote about it, that and much more!
We are really HAPPY to see truly authentic branding and such social involvement, so cool!!
El dialogo va más o menos así…
Nosotros: - Hay un hotel que honestamente se califica como MODERNO BOHEMIO, estan bastante involucrados socialmente y además tienen un blog de PM
Tú:- Yunamierda! Es solo marketing y seguro que su facebook page es basura y más basura
YOU ARE WRONG!
Ace Hotel es cojonudamente genial (y eso que no nos pagaron nada… pero estaría bien LOL), fantástico diseño de interiores, gran concepto y un social branding honesto y autentico! Solo mirate su blog, habías visto algún post “corporativo” sobre el incidente de Pussy Riot? Pues ellos lo escribieron, eso y mucho más!
Estamos realmente contentos de ver marcas autenticas y con involucración social, so cool!!
17 August 2012 > 15:17 / Filed under Branding, Hotel Branding, Hotel Interior Design, Hotel Photography, Identity, Interior Design, Photography, Read, Sleep
Super nice beer branding and bottle design project by Jolby for Hopworks both based in Portland.
The custom “Hopworks” lettering is amazing and the brand image super clean, very nice work!
Muy buen proyecto de branding para cerveza y diseño de botella por Jolby para Hopworks ambos de Portland.
La rotulación personalizada de “Hopworks” es brutal y la imagen de marca super limipa, muy buen trabajo!
15 August 2012 > 15:18 / Filed under Beer Branding, Beer Packaging Design, Beverage Branding, Beverage Packaging Design, Branding, Drink, Identity, Packaging Design
Very extensive ice cream branding project by Landor Associates for Bardot Gourmet Ice Cream, really very impresive and a great new approach to ice cream business.
Extenso proyecto de branding e identidad de Landor Associates for Helados Gourmet Bardot, realmente sorprendente y un gran nuevo enfoque al negocio heladero.
Landor Associates為冰淇淋公司 Bardot Gourmet Ice Cream所設計的品牌形象包裝,別於其他傳統冰淇淋,這創意的設計是否讓你大飽口,眼福?
11 August 2012 > 23:59 / Filed under Branding, Eat, Food Branding, Food Packaging Design, Identity, Packaging Design, Retail Packaging Design
Gracias a nuestro hermano evasée descrubrimos este fantástico proyecto de branding para restaurante de This is Pacifica en Portugal, para el restuarante La Bohéme en Porto. Un fantastico overall proyecto con interiorismo by AVA Architects.
Thanks to our bro evasée we discover this great restaurant branding project by This is Pacifica from Portugal for La Bohéme restaurant in Porto. Fantastic overall restaurant concept, interior design by AVA Architects.
In This is Pacifica own words:
“ The new La Bohème presents a cozy gathering and sharing environment Entre Amis, offering an extensive wine list, delicious tapas and music.At the busy street of Galerias de Paris, La Bohème is the best place downtown to have a drink, have some tapas and listen to good music. It is the ideal place to meet friends at the end of the workday, taste a good wine or nibble tapas after hours.At La Bohème you can expect a nice music selection that suits a light lunch, a quiet afternoon or an evening meeting.It is also a nice warm up place that anticipates a long night of fun at Porto.
La Bohème is a place with strong personality. Its identity is inspired by french Art Deco visual which suggested a manually constructed and embodied unique language. All graphic and composition mood was illustrated and hand-drawn specifically for the new brand. “
10 August 2012 > 10:18 / Filed under Branding, Design, Drink, Drink Menu Design, Eat, Identity, Interior Design, Menu Design, Restaurant Branding, Restaurant Interior Design, Restaurant Menu Design, Video
Tag Collective de NYC fueron los encargados de renovar la identidad y crear un nuevo diseño de interiories para Brooklyn Taco Co., usando sus propias palabras, hicieron un magnifico trabajo comunicando la “autenticidad moderna” de la marca.
Tag Collective from NYC was asked to renew identity and create new interior design for Brooklyn Taco Co., using their own words, they did a great job communicating the brand’s “of modern authenticity”.
“ After successfully growing their business through NYC street markets like Hester St. Fair, Brooklyn Taco owners, Jesse and Erica, decided it was time for their brand to grow. We were tasked to not only create a new graphic identity, but also build out their first permanent taqueria in Essex St. Market.
The identity started with a wordmark that speaks to their craft and references hand painted signage seen throughout Brooklyn, this is paired with a Mexican inspired color palette and patterns. From the groundwork created by the graphic identity, the space took shape incorporating a strong graphic pattern, color palette and typography provided by the brand toolkit.
Brooklyn Tacos identity and space now seamlessly connect and tell a story of modern authenticity.”
8 August 2012 > 18:53 / Filed under Branding, Design, Eat, Food Branding, Identity, Interior Design, Menu Design, Restaurant Interior Design, Restaurant Menu Design, Retail Branding, Retail Interior Design
Very nice work of Art Direction, Graphic Design and Packaging for Local Tea Shop in Barcelona by Greek studio Big Horror.
Super clean = super beautiful!
Un muy buen trabaho de Dirección Artistica, Diseño Gráfico y Empaque para Local Tea Shop en Barcelona por el estudio griego Big Horror.
Super limpio = super beautiful!
7 August 2012 > 13:54 / Filed under Branding, Design, Drink, Identity, Packaging Design, Packaging Photography, Retail Branding, Retail Packaging Design, Tea Packaging Design
Gran proyecto de identidad de marca por Helms Workshop de Texas, para Top Hops Beer Shop en NY, muy buena tipografia, authentic feeling y un look general muy redondo. We love beer and we love Top Hops!
Great brand identity project by Helms Workshop from Texas, for Top Hops Beer Shop in NY, really good typography, authentic feeling and very cohesive overall look. We love beer and we love Top Hops! In Helms Workshop own own words:
“Top Hops is a culture-center for craft beer in Manhattan. It’s the kind of place where seasoned beer geeks can share their enthusiasm and new craft beer fans can learn a bit more about the magic combination of hops, yeast, barley and water. They’re not just a retail store— Ted and Christina have built a celebration of beer, and the good people who brew it. They foster appreciation for the craft, history and taste of great beer— they’re not just merchants, but advocates as well.
Workshop teamed with Ted and Christina early in the development of the business plan, and collaborated with architects, environmental designers and sign fabricators to create a unique and bold expression of their passion for beer. More images of signage and environment coming soon.”
4 August 2012 > 18:29 / Filed under Bar Branding, Bar Interior Design, Beer Branding, Beer Packaging Design, Branding, Drink, Identity, Interior Design, Packaging Design
Helm Workshop de Austin TX, hizo un magnifico trabajo artesanal para el art de JackDaniel’s Declaration of Independence Campaign. Muy buen concepto de liquor branding, fantastica artesania y grandes anuncios!
Helm Workshop from Austin TX, beautifly hand crafted the art for the JackDaniel’s Declaration of Independence Campaign. Really good liquor branding project, fantastic craftsmanship and great ads!
“Jack Daniel’s is hand made in America, because that’s how America was made. Workshop took that as a cue when we were hand-picked to work with the iconic brand and Arnold Worldwide, creating the art for the whiskey’s Declaration of Independence Campaign. As you can see in the short documentary they shot of the process (along with local cinematographer Kyle Osburn), we jumped in and got our hands dirty.
We had a blast working on the project, and we’re extremely proud to be part of Jack Daniel’s celebration of craft and independent spirit. The art will be featured in ads, online, and on merchandise and outdoor advertising from Texas to Times Square.”
3 August 2012 > 18:09 / Filed under Advertising, Beverage Branding, Branding, Drink, Identity, Liquor Ads, Liquor Branding
Otro gran proyecto de los mexicanos Anagrama, para La Fábrica del Taco en Buenos Aires. Nos gustan muchísimo la selección de tipografía, colores y la portada con un toque retro del drink menu. Ellos mismos nos cuentan más sobre el proyecto:
“Este proyecto fué elaborado para un restaurante Mexicano en Argentina, lo cual fue muy gratificante ya que consideramos que la tradición gastronómica de nuestro pais es una de las riquezas culturales más grandes que tenemos y se ha convertido en la embajadora de nuestra identidad en el extranjero. Teniendo esto en claro el proceso de diseño se concibió tomando en cuenta y adaptando referencias de la cultura popular Mexicana y más específicamente el rotulismo hecho a mano, que típicamente usa colores neón saturados, una simbología simple y una tipografía ingenuamente trazada.
La comunicación visual tenía que ser muy fácil de entender ya que en Argentina no existe la cultura culinaria de los “tacos”, entonces tomamos de referencia los colores de las típicas taquerías mexicanas y los combinamos de tal forma que al amalgamarlo con todo el desarrollo tipográfico e iconográfico diera la sensación de tradicionalidad pero también de modernidad y vanguardia, ya que el lugar iba a estar ubicado en la zona de Palermo Soho, en la ciudad de Buenos Aires, siendo probablemente el barrio más “chick” en el país. El resultado fue una taquería high-end para un mercado joven y exigente, ávido de nuevas experiencias. Este proyecto fue hecho en colaboración con Nrmal.”
Another great project by the Mexicans Anagrama, forLa Fábrica del Taco in Buenos Aires. We really like the typography, colors and the retro style frontcover of their drink menu. More about the project with their own words:
“This project was created for a Mexican restaurant in Argentina. It was a very gratifying project mainly because we consider our gastronomic tradition as one of the greatest Mexican cultural legacies which has become an ambassador our identity in other countries. Taking this into account, the design process was conceived adapting references from the Mexican pop culture, specifically, custom hand made signage which typically uses uses saturated neon colors, a very simple symbology and an ingeniously traced typography.
The visual communication had to be easily understood mainly because the culinary “taco” culture in Argentina is non existent. We took, as a result, the typical Mexican taco stand colors mixing them in such a way that when combined with the typographic and iconic elements it would communicate tradition and modernity. This was essential as the restaurant is located in the Palermo Soho zone in Buenos Aires. The result was a high-end taco restaurant that aims at a young and demanding market filled with new experiences. This project was developed in collaboration with Nrmal.”
3 August 2012 > 12:21 / Filed under Branding, Drink, Drink Menu Design, Eat, Identity, Menu Design, Restaurant Branding, Restaurant Menu Design
A selection of Summer Olympic logos, interesting evolution. Totally off topic, but its just the right time!
28 July 2012 > 11:33 / Filed under Branding, En Ocasiones Veo..., Identity
